Liher Urbizu
Chief Operating Officer
Asia Pacific Japan
SAP
Asia Pacific Japan
SAP
Liher Urbizu is the is the Regional Chief Operating Officer (COO) at SAP Asia Pacific Japan (APJ). He is responsible for ensuring that over 46,000 customers across 5 markets: Australia and New Zealand, Southeast Asia, South Korea, India, and Japan, derive value with SAP at every step of their transformation journey.
Underpinning Liher’s focus on customer success, he is building a high-performance engine across the APJ business, overseeing critical functions end to end across the customer value journey. Liher is a long-standing diversity and inclusion ally, with a focus on building a sustainable workforce where everyone can feel safe and run at their best.
With over 20 years of SAP experience as a customer, partner, and employee, Liher has a natural passion for building a thriving SAP ecosystem. He has served in multiple roles, most recently as Head of Services for SAP APJ, where he had overall responsibility for strategy, transformation, as well as organizational and financial performance across sales and delivery teams, leading them to deliver on customer success and innovation, while enabling partners and creating a great workplace for employees. Prior to that, he was Chief Operating Officer of SAP Japan, where he led SAP Japan's business operations with a strong focus on building a sustainable future for the organization. One of his proudest moments is to have been awarded the prestigious SAP APJ 2019 Diversity & Inclusion President’s Award for the D&I program he spearheaded in Japan.
He joined SAP in 2014 as the Managing Director for SAP Indochina overseeing business strategy development and operations in Thailand, Vietnam, Myanmar, Laos, Cambodia, Maldives, Bhutan, and Nepal. Under his leadership, his team realized amazing growth in the SAP Indochina business, winning Southeast Asia’s Country Unit of the Year for 3 consecutive years.
Before joining SAP, Liher was the Chief Operating Officer at Atos Thailand and the SAP Practice Leader at Atos for Asia Pacific. He led a team of 500 SAP consultants engaging across the APJ region. He also worked as an SAP consultant and a project manager at Siemens for ten years until Atos’ acquisition of Siemens IT Solutions and Services.
Liher has completed the Harvard Business School Advanced Management Program. Originally from Spain, he currently resides in Singapore with his wife. He has a passion for travel and learning about peoples and cultures.
Underpinning Liher’s focus on customer success, he is building a high-performance engine across the APJ business, overseeing critical functions end to end across the customer value journey. Liher is a long-standing diversity and inclusion ally, with a focus on building a sustainable workforce where everyone can feel safe and run at their best.
With over 20 years of SAP experience as a customer, partner, and employee, Liher has a natural passion for building a thriving SAP ecosystem. He has served in multiple roles, most recently as Head of Services for SAP APJ, where he had overall responsibility for strategy, transformation, as well as organizational and financial performance across sales and delivery teams, leading them to deliver on customer success and innovation, while enabling partners and creating a great workplace for employees. Prior to that, he was Chief Operating Officer of SAP Japan, where he led SAP Japan's business operations with a strong focus on building a sustainable future for the organization. One of his proudest moments is to have been awarded the prestigious SAP APJ 2019 Diversity & Inclusion President’s Award for the D&I program he spearheaded in Japan.
He joined SAP in 2014 as the Managing Director for SAP Indochina overseeing business strategy development and operations in Thailand, Vietnam, Myanmar, Laos, Cambodia, Maldives, Bhutan, and Nepal. Under his leadership, his team realized amazing growth in the SAP Indochina business, winning Southeast Asia’s Country Unit of the Year for 3 consecutive years.
Before joining SAP, Liher was the Chief Operating Officer at Atos Thailand and the SAP Practice Leader at Atos for Asia Pacific. He led a team of 500 SAP consultants engaging across the APJ region. He also worked as an SAP consultant and a project manager at Siemens for ten years until Atos’ acquisition of Siemens IT Solutions and Services.
Liher has completed the Harvard Business School Advanced Management Program. Originally from Spain, he currently resides in Singapore with his wife. He has a passion for travel and learning about peoples and cultures.