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(POSTPONED) CUSTOMER CENTRIC STRATEGY WORKSHOP
Thursday, April 2 @ 4:30 pm - 6:00 pmComplimentary
Every company aims to be more customer centric, but they often don’t know how to make it happen. In this current digital and customer centric age, conventional strategies are not adequate in aligning a company’s operations to creating value for customers. The trap many well-established companies face is that they have been doing business the same way for so long that they focus on internal efficiency of operations and scaling those operations without assessing if their value proposition to customers is still relevant. Companies who neglect creating value for customers will lose them to disruptors who better meet customer’s needs.
This talk will introduce a new approach to strategy as well as introduce ‘Value Curves’, a management framework which can help organisations visualise customer needs, current offering levels and how competitors are perceived by customers. This workshop will also contrast customer centric market insights versus conventional marketing insights, and cover case studies of companies who moved away from traditional forms of marketing insights (such as segmentation methodology) to more customer centric and actionable insights.
About the Speakers:
AJ is a highly experienced corporate strategy and innovation leader. He is the founder and Managing Director of Innovation Connected, a strategy and innovation consultancy that helps large organisations become more customer centric and profitable. He is also works with Nanyang Technological University where he teaches MBA students how to do consulting, and as a Senior Career Fellow where he coaches them on their career paths.
Prior to Innovation Connected he lead strategy and innovation at The Economist Group and was a member of the group’s Asia Management Committee. Before that he was an internal marketing and innovation consultant at BASF where he applied Blue Ocean and Design Thinking methodology on business transformation and innovation projects across several business units. In short, AJ has extensive hands on strategy and innovation experience across multiple industries and countries.
AJ hails from Toronto, Canada but has lived and worked across Asia over the past 17 years including Japan, China and Singapore. He has an MBA from HKUST business school and a professional coaching certification from Progress U.
Director and Service Line Leader
Anvaya joined market research after completing her M.B.A. in 2001. She found her passion in meeting consumers from different walks of life, trying to understand what makes them tick and what gets them ticked off.
Anvaya has lived in 3 countries and worked on studies across the globe. This has enhanced her understanding of how consumer behaviour is influenced by the context in which consumers live, the social norms they adhere to as well as the varying ability that they possess for decision making. She has worked in many diverse markets like India, Middle East, Iran, Asia Pacific.
She is very well versed in different methodologies and uses her solid grounding to help clients solve business issues in leveraging human insights for – communication & positioning, shopper and product. She has worked across categories and her favourite categories are a mixed bag –food, healthcare and technology!
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