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DIGITAL MARKETING IN THE TRAVEL INDUSTRY

Tuesday, March 10 @ 11:45 am - 1:30 pm

$15.00

Synopsis

Digital disruption is no longer just a buzzword, but an expectation. So how can the travel industry not just keep up, but stay ahead in this rapidly evolving digital world?

The travel industry currently relies on partnerships with existing platforms, but that can have its own risks. With just a change in search results, online travel agents recently experienced a loss of a combined market value in excess of $13 Billion. So should the travel industry create their own digital ecosystems?

This panel aims to address these questions and more by discussing the mechanics of digital marketing and data management, as well as what your digital transformation journey could look like.

Join us for this interactive discussion with experts from the industry that includes a Q&A group rotation session with the panellists for better face-time and more personalized tips and answers!

Workshop Agenda

11:45 am – 12:00 pm

Registration

12:00 pm – 12:05 pm

Opening by AmCham

12:05 pm – 12:15 pm

Introduction to Digital Marketing by 2Stallions

12:15 pm – 12:25 pm

Topic: Impact of Digital Transformation on the Travel and Leisure Industry

12:25 pm – 12:35 pm

Topic: Data Access, Usage, and Privacy

12:35 pm –   1:25 pm

Rotating group sessions with each panellist

1:25 pm – 1:30 pm

Closing of event

About the Speakers

Daniel Heerkens
Digital Marketing Strategy Director
2Stallions

Daniel is a Dutch entrepreneur and award-winning marketer who has been featured on the BBC. He has always been interested in sustainable products and digital innovation. With prior experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands.

Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy expert at 2Stallions where they work with Fortune 500 companies like AXA, Beko, Bosch,CNN,Stanley Black & Decker,Sennheiser, InterContinental Hotels,Red Bull & Google. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500 km drive through Iran to explore this unknown country.  

Jude Davidson
Regional Director for Asia
HomeAway

Judith Davidson (Jude) is the Regional Director for Asia at HomeAway. Based in Singapore, she spearheads the company’s business strategy and objectives across strategic emerging markets across Asia. Focused on achieving financial outcomes for HomeAway in the region, her responsibilities include developing and analysing insights into the retail environment in order to drive business success for HomeAway and inspiring the Asia Senior Leadership team to achieve and deliver a tangible business impact.

She joined HomeAway in February 2016, first serving as Head of Marketing in Asia, driving and developing HomeAway’s regional marketing strategy for 20 markets across Asia and emerging markets.

Based in Singapore, Davidson brings nearly three decades of extensive corporate and consumer marketing experience to her role including proven expertise in designing and implementing regional marketing strategies, communication solutions and brand management.

Prior to HomeAway, Davidson was Vice President of Marketing at BBC Worldwide Asia where she led the development and implementation of marketing strategies and campaigns for various BBC brands and channels under the group across Asia. Davidson also served in executive marketing and business development roles at major telecommunications companies including Telecom New Zealand and SmarTel New Zealand.

Davidson earned a Bachelor’s Degree in History from the Victoria University of Wellington and a Post Graduate Diploma in Business (Marketing) from the University of Auckland.

Farah Sinjeri
Senior E-Marketing Manager,
The Fullerton Hotel Singapore

Farah Sinjeri is a professional marketing expert with more than 10 years of experience in luxury hospitality, specializing in Digital Marketing, Social Media, SEO, SEM and Content Marketing. She has worked with such hospitality brands as JW Marriott, Kempinski, Four Seasons and Singapore’s iconic Fullerton Hotels and Resorts. 

Farah has started her journey in Baku, Azerbaijan with independent luxury hotel brand, moving further to JW Marriott Hotel, where she has gained international hotel brand experience and had cross exposure in Lithuania, Russia and Romania. She had been executing marketing strategy for luxury retail brands such as Dalloyau French Gastronomy House and Emporium luxury brands concept boutique. 

Since hotels are her true passion, she soon returns to hospitality and becoming Marketing and PR Manager for Kempinski Hotel Baku, where she was in charge of both online and offline marketing activities and strategy for the hotel. During that time she has planned and executed variety of successful marketing projects. 

In the pursuit of international experience, she has moved to Egypt, where she has managed her digital marketing consulting company and cooperated with such brands as Kempinski Nile Cairo, Four Seasons Nile Plaza, Sofitel Gezirah. 

Farah has moved to Singapore in 2019 and took a role of Senior E-Marketing Manager of Fullerton Hotels and Resorts, where she is in charge of digital marketing for The Fullerton Hotel Singapore and The Fullerton Bay Hotel, as well as brand’s first international addition – The Fullerton Hotel Sydney, Australia. 

Farah is holder of MBA degree from Georgia State University, USA and certified by Google and Facebook in various Digital Marketing fields. She also manages her website – www.farahsinjeri.com, where she is blogging about the latest digital marketing trends.

 

Details

Date:
Tuesday, March 10
Time:
11:45 am - 1:30 pm
Cost:
$15.00

Venue

AmCham Office
1 Scotts Rd, Shaw Centre #23-03, Singapore 228208

Organizers

AmCham Marketing & Communications Committee
AmCham Travel & Leisure Committee
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We'd love to hear from you.
Events
Looking to attend an event? Get in touch with our Events Team.
Have an interesting topic or speaker to share? Let us know!
Get in touch with our Marketing Team.
Have a question? Just ask us!
Speaking Opportunities
General Inquiries
Sponsorships & Advertising
How can we help?
Address
Phone
Fax
Hours
Directions
Mondays to Fridays, 9am to 6pm
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