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DIGITAL MARKETING IN THE TRAVEL INDUSTRY

Tuesday, March 10 @ 11:45 am - 1:30 pm

Complimentary

Synopsis

Digital disruption is no longer just a buzzword, but an expectation. So how can the travel industry not just keep up, but stay ahead in this rapidly evolving digital world?

The travel industry currently relies on partnerships with existing platforms, but that can have its own risks. With just a change in search results, online travel agents recently experienced a loss of a combined market value in excess of $13 Billion. So should the travel industry create their own digital ecosystems?

This panel aims to address these questions and more by discussing the mechanics of digital marketing and data management, as well as what your digital transformation journey could look like.

Join us for this interactive discussion with experts from the industry that includes a Q&A group rotation session with the panellists for better face-time and more personalized tips and answers!

Workshop Agenda

8:00 am – 8:10 am Registration
8:10 am – 8:15 am Opening by AmCham
8:15 am – 8:25 am Introduction to Digital Marketing by 2Stallions
8:25 am – 8:35 am Topic: Impact of Digital Transformation on the Travel and Leisure Industry
8:35 am – 8:45 am Topic: Data Access, Usage, and Privacy
8:45 am – 9:25 am Rotating group sessions with each panellist
9:25 am – 9:30 am Closing of event

 

About the Speakers

Daniel Heerkens
Digital Marketing Strategy Director
2Stallions

Daniel is a Dutch entrepreneur and award-winning marketer who has been featured on the BBC. He has always been interested in sustainable products and digital innovation. With prior experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands

Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy expert at 2Stallions where they work with Fortune 500 companies like AXA, Beko, Bosch,CNN,Stanley Black & Decker,Sennheiser, InterContinental Hotels,Red Bull & Google. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country. 

Jude Davidson
Regional Director for Asia
HomeAway

Bio to follow.

 

Farah Sinjeri
Senior E-Marketing Manager,
The Fullerton Hotel Singapore

Bio to follow.

Details

Date:
Tuesday, March 10
Time:
11:45 am - 1:30 pm
Cost:
Complimentary

Venue

AmCham Office
1 Scotts Rd, Shaw Centre #23-03, Singapore 228208

Organizers

AmCham Marketing & Communications Committee
AmCham Travel & Leisure Committee
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We'd love to hear from you.
Events
Looking to attend an event? Get in touch with our Events Team.
Have an interesting topic or speaker to share? Let us know!
Get in touch with our Marketing Team.
Have a question? Just ask us!
Speaking Opportunities
General Inquiries
Sponsorships & Advertising
How can we help?
Address
Phone
Fax
Hours
Directions
Mondays to Fridays, 9am to 6pm
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