GARICK KEA

Marketing & Communications Committee Co-Chair

Executive Director, Consumer Insights, Nielsen, Singapore


Garick is the Executive Director for Consumer Insights in Nielsen Singapore. His vertical experience includes banking, FMCG, government, hospitality, retail, and technology.

Prior to Nielsen, Garick was the Regional Insights Director for Asia and General Manager for Singapore at Isentia (An ASX 200 Media Intelligence Company). Before Isentia, Garick headed the Market & Consumer Insights function for BlackBerry in the Asia Pacific. His research experience cuts across qualitative to quantitative methods, local to global initiatives and consumer to enterprise studies. Garick was in academia before joining the industry. Recognized by the industry, Garick has won awards and has often been invited be a speaker, panelist, award judge, and guest lecturer. He is an Associate Fellow with the Institute on Asian Consumer Insight at Nanyang Technological University. He is also a reviewer for several journal publications and conferences.

In the community domain, he is a District Councillor for North West Community Development Council in Singapore. Garick holds a Master of Philosophy (Marketing) and has also completed a Harvard Leadership program.