Travel and Leisure Committee Co-Chair
Sales Director, Southeast Asia, United Airlines
Joanna Patterson joined United Airlines at the end of 2019 as Sales Director, Southeast Asia, based in Singapore. She leads the sales activities of United’s online markets for Singapore and the Philippines, as well as the offline sales territory in the Southeast Asia region. Joanna is responsible for United’s strategic growth in the market.
Joanna has over 20 years’ rich experience in the airline and business travel industry, as well as a good understanding of Asia having lived in Shanghai for 3 years before moving to Singapore 4.5 years ago.
Her career spans senior management and sales positions in China, Germany, United Kingdom, Switzerland and Singapore. Prior to joining United Airlines Joanna worked for FCM Travel Solutions (Singapore) where she served as Director of Account Management for Asia. Before that, she was a key player in growing global sales for major Chinese and European airlines: China Eastern, Air France KLM, Lufthansa and BMI.
Her passion for the airline industry has been the driver of her whole carrier. It has enabled her to grow and develop strong multi-cultural teams around the world, build long lasting relationships across the travel industry and with corporate clients, as well as being a mentor to many colleagues.
During her free time Joanna’s hobbies are travelling, cycling, photography and especially scuba diving.