Yau Boon Lim

Marketing and Communications Committee Co-Chair

President and Managing Director, Asia Pacific, NexTech AR Solutions

  • Market driven, innovative, strategic and entrepreneurial
  • More than 25 years experience in strategy, planning, marketing, design thinking, operation and business management, across multiple industries in Asia Pacific
  • Led marketing & strategy teams in SAP, Motorola and IBM from 2000-2015
  • Co-founded several startups across multiple industries 1993-2018
  • Bachelor of Arts (Architectural Studies), School of Architecture, National University of Singapore (1993)
  • MBA (International Business), Nanyang Business School, Nanyang Technological University (2001)
  • Trained in Design Thinking at Hasso Plattner Institute School of Design Thinking, University of Potsdam, Germany
  • First IBM certified professional in marketing, by Melbourne Business School, University of Melbourne